Aline is one of the most talented fundraisers I have ever had the privilege of working with. And one of the most modest – she’d never say that herself. But her creative input has helped us make a six-fold increase in our direct mail income at the University of Leeds.She has an uncanny ability to find the Single Most Important Thing about your cause, and communicate it in a way that will engage and inspire your supporters.So here is my simple four stage prescription for your direct marketing fundraising success: 1. Call Aline. 2. Talk to her. 3. Work with her. 4. Repeat, at extremely regular intervals.